Marketing Associate - Digital

• Curate and implement website content, copies, and updates based on approved digital marketing strategies. • Manage and diversify social media content to align with specified target markets, ensuring a consistent brand voice and message. • Ensure 100% responsiveness for social media and online travel agency concerns, addressing inquiries, comments, and feedback promptly. • Coordinate pre and post-event requirements, ensuring seamless execution of marketing initiatives. • Design print materials for advertisements and collaterals, maintaining brand consistency and visual appeal for both online and offline channels. • Develop and implement strategies to increase gift certificate sales and other revenue streams contributing to direct sales. • Collaborate with cross-functional teams, including Marketing, Sales, and Events, to align digital marketing efforts with overall business objectives. • Stay updated on industry trends, digital marketing best practices, and emerging technologies to drive innovation in our online presence. • Monitor and analyze digital marketing metrics and KPIs to assess the performance of campaigns and make data-driven recommendations for optimization. • Continuously seek opportunities to enhance user experience, engagement, and brand loyalty in the digital space.